Design Portfolio
Client: The Tortoise & the Hare

Brand Strategy and Identity

Strategy and Identity for one of New York's premier Children's Haircutting and Unique Gifts shop

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Children’s Haircuts Made Fun

Background

For this project the client was looking to target two main audiences, the NYC upper east side white collar parents and their children.This brand would have to achieve local recognition while building a citywide presence that would appeal to children.

Solution

The brand driver, “Children‘s Haircuts Made Fun,“ was created to capture the interest of children and the experience of getting his/her haircut. The mark and design work feature a tortoise and a pair of scissors. The design is elegant and dynamic. Additional graphic devices are used on other applications to capture the interest of children.

 

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