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Design
Portfolio
Client: Moving Pictures Inc.
Corporate Identity Revitalization
Identity Revitalization for a production company
(click on thumbnail for larger image)
Background
For this project the client was branching out into new areas of production. They felt that in addition to branching out from within, they needed to give their exterior brand a face lift. They requested that I incorporate a reel of film in thier new identity, so that their clients would immediately identify them as a full scale production company.
Solution
After seeing a sample of their work, I developed a logo which defined the company’s “in your face” and “cutting edge” style of production and editing. The loosely drawn type ”pictures” represents the creative free-spirit atmosphere that the company potrays. The dynamic presence and boldness of the word "MOVING," represents the stable background upon which Moving Pictures was founded.
©2006 josephpanella.com. All rights reserved.
