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Design
Portfolio
Client: Mike Cola Fitness, Inc.
Corporate Identity Revitalization
Revitalizing a brand for a personal training business
(click on thumbnail for larger image)
Background
The client has been in the personal training business for twenty years. He had developed a strong name recognition in the field of personal training. It was time to take that name recognition and incorporate it into the overall branding of the business.
Solution
A decision was made to change the business name from "Forever Fit Personalized Training" to "Mike Cola Fitness." My goal was to develop an identity that had a sporty and contemporary feel. The logo also needed to be merchandise friendly, ie. T-shirts, sweatshirts, water bottles, etc. The raw power and impact that is potrayed in the new logo allows for a wide variety of color schemes without detracting from the overall identity.
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