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Design
Portfolio
Client: American Law Enforcement and
Security Institute
Corporate Identity Revitalization
New Identity for a law enforcement and security training center
(click on thumbnail for larger image)
Background
When this client first came to me, they had no intention of changing their identity. They were looking for an assortment of promotional materials to be created and printed. I was given a copy of their seal to incorporate into the literature that was needed.
Solution
I decided to go ahead and create several comps of a new logo. I convinced them that they needed to portray a more contemporary image. Their old logo was a bit outdated and boring. The main element of the new logo combines the outline of a star and stripes, sybolic of America. The splash of red screened in the background adds a more dynamic and contemporary feeling which crosses over to the general attitude and work ethic of their institute.
©2006 josephpanella.com. All rights reserved.
